The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses name their sizes. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words promises a figure you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes easier to read. The number attached to a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve inches. That one fact does more practical work than any amount of styling copy, and it runs through this explainer end to end.
This convention extends past the flagship. It reaches across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant to be read literally. What follows sets out how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated simply
Take the number in the name, add the word inches, and you have the width. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a coincidence. It is unusually honest labelling, because it closes the gap between what a size sounds like and what it measures. A Small at one house can be roomier than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, saint laurent that makes the comparison arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Bag | The size number, as width | Dimensions as published (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, the exception that breaks the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width from the name only |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive piece; not listed officially |
What the number leaves out
One dimension of three is width, and the remaining two do not follow it in any predictable way. Consider the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What really changes is the height, up by two inches, and the width, up by the same. In practice that means stepping up a size gives you a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number keeps to itself. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. The interior fittings also differ, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details dictate how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to understand it.
The Margaux Shoulder 12, the place the rule bends
One model in the current line bends the pattern, and that is worth stating clearly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand lists its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification fail to match, so the number is functioning as a family size rather than as a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. Generalise the lesson, then, and use the number as a starting point before confirming against published dimensions and committing. If a listing offers no dimensions at all, the number is a pointer and not a measurement.
What each width will actually carry
Translating inches into daily use is the step most guides miss out. Anything under ten inches wide is a phone, cardholder, keys and lipstick proposition, the territory of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, good for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel dimension rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Price tracks width, but material moves faster still
Size and price track each other, though not as steeply as you might expect. On observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, which puts two inches of width at about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a considerably larger step for the same two inches. Larger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The bags that carry no number
Much of the line sits outside this system, and it is the mixing of the two conventions that breeds confusion. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite having no number. Orientation shorthand is what the N/S and E/W prefixes provide, widely read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
What makes a literal sizing system useful is that you can prove it before buying. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement lets on. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, rather than the number itself, is the genuine choice in front of you when you buy row handbags in a numbered family.